I write this post with mixed feelings. Can you tell? I'm pretty confident that this post will get a few views, if only because I believe there are many who have at the very least "thought about it" (contract brewing) as a means of getting their feet wet in the brewing world.
Many hobbyists in the homebrewing community feel as though the craft brewing market is saturated with brewpubs and microbreweries that it's inevitably slated for collapse. Some argue that opening a brewpub or brewing company is not worth the risk, and that it's current rate of growth is unsustainable. By this same logic, New York City's massively successful Shake Shack burger joint would probably never have opened since there were already hundreds of hamburger restaurants in the city at the time, and the burger market share in New York was spread so thin. In 2004, Shake Shack took off.
Through my travels (I'm currently doing a half-year trip around Southeast Asia) I've had lots of downtime at airports and on buses to reflect upon these apocalyptic predictions and to consider the risks involved in my own brewing ambitions. Opening a Silly Sir brewpub and/or brewing company is a daunting, high-risk task that will require intense dedication, long hours, and serious commitment and consideration if it is to become the bustling hangout I envision. At this point, my role is almost exclusively that of a sponge - soaking up as much information as I can on how to successfully run, market, and sustain a viable business. Here's what I've learned so far in listening to podcasts, reading books, and skimming websites on the matter.
Last night Sara and I walked a few side-streets east of Yonge to pick up some stuffing for knitted cacti that she's gifting this season.
As we admired houses adorned with Christmas lights, we got to talking about Silly Sir and what the company really is and what it stands for, and the idea is slowly becoming more focused.
Successful businesses excite customers by offering something original that can be sustained over time. I want to build a company that appeals to casual beer drinkers who are put off by the snobbish stereotypes that often typify the craft brewing community. The Silly Sir experience will be one that parodies both the micro and macro brewing industries in order to bring people together under the banner of exceptional beer.
Think Willy Wonka's Chocolate Factory, but for beer.
If you know me decently well, you know I'm unfazed by crazy challenges. As such, I'm founding a brewing company (Silly Sir Brewing Co.), and have established this blog for you, oh beautiful reader, to read when you are bored.
Am I crazy? Yes.
Sir? ...oh absolutely!
...because admittedly, the brand is more developed than in needs to be at this stage. But gosh darn this whole process is a hell of a lot of fun!
This blog is your ticket into the mind of an obsessive brewer and founder of what will be and is a decidedly silly company... sir.